New founder
Founda drafts the first week, highlights the next task, and keeps the screen simple.
Founda is for founders who already know what they want to build and need a clearer week. It learns the product, shows what matters now, and keeps tasks, roadmap, and review in one loop.
One next action
Today opens on the task that should move the week.
One founder rhythm
Daily check-in and weekly review stay short enough for real founder life.
As the founder, you should be able to open Today, see what matters this week, and know the next task in under a minute.
A founder reaches first value fast and completes one real task.
Keep the week tight: talk to founders, update the milestone, and only then expand the workflow.
Use the next 3 founder interviews to confirm where weekly drift is strongest.
20% completeThe product view keeps Today, task execution, and roadmap context visible in one place so the founder can move the week forward.
Founda should turn product context into one weekly focus, one current milestone, and one next move you can start right away.
The value is not more software. The value is a clearer week.
Founda is working when a founder can open Today, see what the week is trying to prove, and start one real task without another planning session first.
If the product does not make the next move obvious, it has not earned a place in the founder's week yet.
Today
Start here
Weekly focus, next action, current milestone, founder rhythm
Tasks
Move work
One canonical task board connected to real execution
Roadmap
Stay aligned
Milestones, timing, and risks stay close to execution
Review
Reset weekly
Capture what changed and set the next focus any day
Paste your site, upload notes, or add a brief so Founda PM starts from real product context.
Founda turns that context into one weekly focus, one next move, and one current milestone.
Update the task board, resolve blockers, and keep execution tied to roadmap progress.
Capture what changed, update the focus, and start the next week tighter than the last.
The best reason to try Founda is simple: it should reduce drift and help the founder move one real thing forward.
Before Founda
With Founda
“It finally felt like the product week had shape. I wasn’t guessing what to move next.”
This is the standard Founda needs to hit for solo founders: less drift, less second-guessing, and a clearer week.
Founda drafts the first week, highlights the next task, and keeps the screen simple.
Today becomes the daily control panel: current milestone, one next action, and a short check-in rhythm.
Founda surfaces what matters now and gives the founder a restart path around one task.
Founda opens on the weekly focus, the next action, and the short rhythm that keeps execution honest.
Task work stays connected to milestone progress, timing, and blockers.
Daily check-in and weekly review keep the plan aligned with what actually happened during the week.
The free plan is there to prove the loop. Pro is for the founder who already relies on Founda for weekly focus, milestone clarity, the next move, and review rhythm.
Use Founder Starter if you are still deciding whether Founda should become part of your weekly founder rhythm.
Founder Pro is for the founder who already relies on Founda to stay clear, reset the week, and keep product decisions moving.
Both plans keep the same loop: weekly focus, current milestone, next move, review. The difference is how much AI capacity, workspace room, memory, voice support, and PM automation you want once Founda becomes part of the week.
$0
to startFor one founder proving that the weekly workflow is worth keeping.
$19
per monthFor founders who run more of the week through Founda and need deeper support.
The self-serve path is simple: start free, complete one real task, and upgrade when Founda becomes part of how you run the week.
A solo founder who already has an idea, product direction, or early MVP and wants help maintaining weekly focus without hiring a product manager yet.
Founda ingests product context, drafts a first weekly plan, shows one next action on Today, and then routes execution through Tasks, Roadmap, and Review.
The dashboard is built around one founder loop: Today, Tasks, Roadmap, and Review.
Founda recommends a Friday rhythm, and the review is available any day.
Founda keeps the PM context, current milestone, next action, blockers, and weekly review inside one product-specific loop.
Yes. Founda can ingest a website URL plus uploaded notes, briefs, and research files.
Start with the product you already want to build. Let Founda PM draft the first week, then complete one real task before deciding whether the workflow sticks.
More AI capacity, more workspace room, deeper PM memory, live PM voice calls, and proactive PM nudges through the week.
Start with the product you already care about. Founda will ingest the context, draft the first week, and keep Today, Tasks, Roadmap, and Review working as one system.