The free plan is enough to prove the loop: weekly focus, current milestone, next move, review. Pro is for founders who want more AI depth, more workspace room, long-term memory, and live PM support each week.
Founda is worth paying for when the founder already relies on it to hold the weekly focus, the next task, and the roadmap context together. The real question is whether this is now how the week gets run.
A founder upgrades because the product is already shaping the week.
When Founda is already where weekly focus, next-task clarity, and review rhythm happen, paying becomes a continuation of the workflow rather than a feature gamble.
The free plan is there to prove the loop. Pro is for the founder who already relies on Founda for weekly focus, milestone clarity, the next move, and review rhythm.
Use Founder Starter if you are still deciding whether Founda should become part of your weekly founder rhythm.
Founder Pro is for the founder who already relies on Founda to stay clear, reset the week, and keep product decisions moving.
Both plans keep the same loop: weekly focus, current milestone, next move, review. The difference is how much AI capacity, workspace room, memory, voice support, and PM automation you want once Founda becomes part of the week.
$0
to startFor one founder proving that the weekly workflow is worth keeping.
$19
per monthFor founders who run more of the week through Founda and need deeper support.
The self-serve path is simple: start free, complete one real task, and upgrade when Founda becomes part of how you run the week.
Start with the product you already care about. Founda will ingest the context, draft the first week, and keep Today, Tasks, Roadmap, and Review working as one system.